You did everything right. It still didn’t bring you clients. — here’s what was actually missing.
You've left your cards at the vet and the groomer. You've put flyers through doors. You've walked your own dog in the park hoping to fall into conversation with someone who might need you. You post in the local groups, you've asked your clients to pass your name on, and you're paying a booking app a slice of every job. All of it makes you look credible. None of it gives a stranger a reason to choose you over the woman two comments down. That reason gets decided in three moments — when she asks, when she meets you, and when she tells someone. This is everything you need for all three, already written.
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When she asks — what to write the moment someone in your area asks for a sitter, and a page that doesn’t look abandoned when she taps through to check you’re real.
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When she meets you — a service agreement, an intake form and a card on the table, while the other two sitters improvise.
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When she tells someone — cards to pass on, photos worth forwarding, and a newsletter that keeps your name in front of last summer’s clients.
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Pay once. No subscription, no membership fee, no fine print.
Three packages. Pick the moment where you're losing her.
Starter is what you put on the table when she meets you. Pro is what makes her find you and answer you in the first place. All-In adds the words for every conversation after the yes — and the two things that turn one client into the next three. Everything editable, instant download, paid once.
Every booking that reaches you through someone else costs you a slice of it — that job, and the next one, and the one after that. This costs you once. No subscription, no membership, no small print. It's the difference between being the twenty-sixth comment and being the one she books.
- Contracts & consents (6) — the answer when she asks what happens if something goes wrong
- Operational forms (8) — intake, medication, daily reports — the detail that says you’ve done this before
- Invoicing & getting paid (10) — invoices, estimates, price lists, scan-to-pay QR — getting paid stops being a conversation
- Branded client cards — thank-you, choose-us & loyalty cards — something of yours in her hand when someone asks who she uses
Not included: Marketing bundle — 200+ assets · 12 monthly newsletters · Local Print Pack · Facebook & Client Acquisition Pack · Meet & Greet Kit · Client Onboarding Playbook · Message Vault — 112 messages · Pricing Guide · Spreadsheet Suite — 7 spreadsheets · Script Pack · Money Tracker · Caption Pack · Referral Partner Pack — 44 scripts · Recurring Client System — 36 messages
90-day full refund. We carry the risk, not you.
- Everything in Pro Contracts & consents (6) · Operational forms (8) · Invoicing & getting paid (10) · Branded client cards · Marketing bundle — 200+ assets · 12 monthly newsletters · Local Print Pack · Facebook & Client Acquisition Pack · Meet & Greet Kit · Money Tracker
- Message Vault — 112 messages — word-for-word: late payments, price rises, saying no
- Spreadsheet Suite — 7 spreadsheets — the Money Tracker plus six more business spreadsheets
- Referral Partner Pack — 44 scripts — what to say to the vet, the groomer and the trainer so they send clients your way
- Recurring Client System — 36 messages — turn one-off bookings into a weekly slot, and win back the clients who drifted off
- Client Onboarding PlaybookFreethe paperwork is done at the booking, not chased afterwards
- Pricing GuideFreecharge what you’re worth without losing the clients you have
- Script PackFreewhat to say when a booking goes wrong — complaints, cancellations, difficult conversations
- Caption PackFreecaptions written for you, ready to paste under your Instagram and Facebook posts
90-day full refund. We carry the risk, not you.
- Everything in Starter Contracts & consents (6) · Operational forms (8) · Invoicing & getting paid (10) · Branded client cards
- Marketing bundle — 200+ assets — so the page she checks after your reply looks like a business, not an abandoned account★ most loved
- 12 monthly newsletters — a reason to still be in her inbox next January
- Local Print Pack — flyers, car magnet & stickers — be visible where she already goes
- Facebook & Client Acquisition Pack — what to write the moment someone asks for a sitter in your area
- Meet & Greet Kit — what to bring and what to say at the meeting that decides it
Not included: Message Vault — 112 messages · Pricing Guide · Spreadsheet Suite — 7 spreadsheets · Script Pack · Referral Partner Pack — 44 scripts · Recurring Client System — 36 messages
- Client Onboarding PlaybookFreethe paperwork is done at the booking, not chased afterwards
- Money TrackerFreeone simple spreadsheet — every booking, every payment, what you actually earned this month
- Caption PackFreecaptions written for you, ready to paste under your Instagram and Facebook posts
90-day full refund. We carry the risk, not you.
You’re good with the animals. Getting picked is the part that hurts.
The twenty-sixth comment.
Someone in the local group asks for a sitter this weekend. By dinnertime there are thirty replies under it. Yours says what all the others say: your name, your area, “just messaged you”. Nothing in it gives her a single reason to pick you over the woman two comments down.
The empty-handed meet & greet.
She’s seeing three sitters this week. Halfway through she asks whether you have a contract, and what happens if the dog gets hurt on your watch. You don’t have an answer on paper. She’s lovely about it. She books the one who did.
Then January.
December was full — bookings back to back, barely time to eat. Then two weeks of January go by without the phone ringing once, and you’re doing sums at 11pm wondering whether to start looking for a job.
Five things that give her a reason to say yes.
Not a course and not a checklist of things to go and do. Finished documents you put your name on — editable in a free Canva account.
Everything in the kit — in the order you’ll actually use it.
Being in the room when someone asks When she asks
Your reason to be chosen: you’re not the twenty-sixth comment. You’re the first specific one.
- How local groups actually work — which ones to join, the rules that get you removed, and why one helpful post a week beats five in a day
- The introduction post for a group you’ve just joined
- The reply to “can anyone recommend a dog walker?” — ready to keep saved on your phone, because those threads move fast
- The post that turns the way owners vet a sitter into your advert: the four questions worth asking anyone before handing over your keys
- Availability posts for the weeks you need filling, and seasonal ones for Christmas, summer and bank holidays
- How to set up a free Google Business Profile, so you turn up when someone searches your town
- The referral ask — the post, and the private message to a client who’s already happy
Being seen where she already goes When she asks
Your reason to be chosen: your name is already familiar by the time she needs someone.
- Three flyer designs, each finished in ten styles — pick the one that fits your area and print it
- “Going away? Your dog doesn’t have to.” for holiday cover
- “Hello, neighbour!” for the streets you actually want to work in
- “Reliable Dog Walking” for regular weekday walks
- Car magnets and stickers in eleven styles, so the car introduces you while it’s parked
- Every one editable in Canva: your name, your area, your rate, your number
The page she checks before she replies When she asks
Your reason to be chosen: she taps your name to see whether you’re real — and finds a business, not an account that stopped in March.
- 55 Instagram square posts and 50 vertical stories
- 100 Facebook posts in all three shapes — square, portrait and landscape
- 12 monthly newsletter templates, so last summer’s clients still hear from you in January
- Welcome pack template, pet excellence certificates in three styles, community & review QR cards
- The Caption Pack — 50 ready-to-post captions across eight themes, with a local hashtag bank (free with Pro & All-In)
- Never a blank caption box again: pick one, swap the words in brackets, post
Everything you walk in with When she meets you
Your reason to be chosen: you’re the one who put a contract on the table while the other two improvised.
- The Meet & Greet Kit — what to bring, the six steps of the meeting, and the exact words for each one
- What to say when the paperwork surprises her, and how to state your rate without apologising for it
- Service agreement, cancellation policy, liability release, veterinary care consent, off-leash consent, image permission
- New client intake sheet, medication form, daily visit report, care summary, incident record
- House and property key handover, each with a customer copy
- The same-day follow-up, the gentle nudge if she goes quiet, and the booking confirmation
From yes to booked — and paid After she says yes
Your reason to be chosen: nothing goes cold between “I’d like to” and the first visit.
- The Client Onboarding Playbook — six steps from the first reply to the first visit, with the words for each one (free with Pro & All-In)
- The discovery questions to ask before you commit to a pet you haven’t met — and when to say no
- Service billing summary, minimalist invoice, service estimates in two styles, three price list templates
- Scan-to-pay QR cards in two styles, so paying you takes ten seconds
- The pricing change letter, for when the rate goes up
- A one-page checklist to run every new client through
Getting passed on — and getting them back When she tells someone
Your reason to be chosen: the vet, the groomer and last year’s client all have your name to hand.
- The Referral Partner Pack — word-for-word scripts for the ten kinds of local business that can send you clients: vets, groomers, trainers, rescues, kennels, other sitters, pet shops, letting agents
- Every conversation in a written version too, so you never have to walk into anywhere if that isn’t you
- What to say when they say no — the answers that keep the door open instead of closing it
- The Recurring Client System — 36 messages and 9 offers that turn a one-off booking into a weekly slot
- The autumn sequence that fills December, and the messages that wake up clients who drifted off
- Thank-you, choose-us and loyalty cards to leave behind
- The Script Pack — 16 scripts for when a booking goes wrong, because that’s the one she’ll talk about (free with All-In)
Knowing your numbers before January does When January comes
What it wins you: you can see which clients actually come back, which ones only ring in August, and what a month really earned — while there’s still time to do something about it.
- The Money Tracker — every booking, every payment, what’s still owed, expenses by category, and a mileage log that works out what you can claim (free with Pro)
- The Pricing Guide — how a rate is actually built, the four costs most sitters leave out, fair surcharges, and the once-a-year rise that doesn’t cost you clients (free with All-In)
- Packages that make income repeat instead of restart: weekly slots, blocks of five or ten, term-time and winter arrangements
- The Client & Pet Hub — every client, pet, key and signed agreement in one place instead of scattered across your phone
- The Income Goal Planner — your monthly target turned into a number of regular slots
- Seven spreadsheets in all with All-In. Coloured cells are the ones you fill in; everything else calculates itself.
From “why does nobody pick me” to “how do I keep up”.
Before
- One of thirty comments
- Nothing to put on the table at the meet & greet
- Hoping word of mouth starts on its own
- Every month starts from zero
- January empties the diary
- Chasing clients
After
- The reply that gets messaged back
- A signed agreement before the first visit
- Referrals you triggered on purpose
- Repeat clients who book you again
- Last year’s clients still hear from you
- Turning bookings down
You’ve been buying visibility. Nobody hires visibility.
Every one of these was an answer to “how do I get seen?” — and you did them properly. But nobody hands their keys and their dog to a stranger because they saw her name. They do it because something gave them a reason to trust her. That part is never sold to pet sitters, so you kept paying to be visible while the decision was being made somewhere you weren’t.
A post is visibility. It reaches people who weren’t looking and says nothing to the one who is. She doesn’t need to see you again — she needs a reason.
The cheapest quote you were given was more than you made last month. And reach isn’t the missing piece: someone who has seen your name twice is still someone who doesn’t know you.
It organises the clients you already have. It doesn’t win you the next one — and it charges you every month for the privilege.
“Give it time” is what everyone is told. Time isn’t the variable. What you’re carrying when the next request appears is.
Why the other options didn’t fix it
They’re not bad tools. They answer a different question — how to be seen, or how to manage what you already have. Neither of those is why she picked someone else.
90-day full refund. We carry the risk, not you.
Three steps. You’ll be ready for the next enquiry tonight.
Choose your kit
One-time payment of €17,00. Instant access to every template — no waiting, no shipping.
Open Canva. Put your name on it.
Every document is editable in the free version of Canva. Drop in your business name, your logo if you have one, your rates. Done in ten minutes.
Answer. Meet. Get booked.
Reply to the next request with something worth reading. Bring the contract and the intake form to the meet & greet. Leave a card behind when you go.
Nobody sets pet sitters up to be chosen.
Pet care isn’t a regulated trade. Nobody hands you a contract, an intake form or a way to answer an enquiry when you start. So the advice you get is “post more, hand out cards, tell your friends” — advice that works beautifully for the person who has lived in the same town for twenty years and knows everyone. If that’s not you, you follow it, it doesn’t work, and you conclude the problem is you.
It isn’t. You were missing the part that makes a stranger trust you — and that part can be handed to you, finished, in an afternoon. That’s what The Pet Pro Setup System is: the contracts, the answers, the cards and the year of marketing, already written, ready to use on the next enquiry.
Why this is a safe buy
We just launched — so instead of inventing trust, we've removed the risk. Here's the deal:
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Pay once — it's yours
No membership, no yearly fee, no fine print. Download it, keep it, and use it for as long as you run your business.
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90-day refund, no questions
Take it to one meet & greet. If it doesn’t change how that owner treats you, email us — full refund, no form to fill in.
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Keep it forever
Re-download anytime you change device or lose a file. The files are yours, no expiry.
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And no fake anything
We won't invent "4.9 stars" or "trusted by hundreds" like other digital brands. Trust takes time — until we've earned yours, the refund carries the risk so you don't have to.
Take it to one meet & greet.
Use it once — one enquiry answered properly, one contract on the table. If within 90 days it hasn’t changed how at least one client treats your business, email us and we’ll refund you in full. No “explain why” form. No conditions. We can carry the risk on a purchase this size. You’ve already carried enough of it.
Things we get asked.
I’ve already tried everything. Why would this be different?
Because what you tried was visibility — a website, a profile, flyers, posts. All of it makes you look credible; none of it is what a stranger needs before handing over her keys. This is the other half: what she reads when she asks, what you put on the table when she meets you, and what she passes on afterwards.
Will this get me clients?
No pack of templates can book clients for you, and we won’t pretend otherwise. What it does is remove the reasons owners choose someone else — no answer worth reading, nothing in writing, a first meeting with no structure — and give you the things that turn one happy client into a recommendation.
I’m rubbish at selling myself. I’m an introvert.
Nothing in here asks you to approach strangers in a park. It’s written and asynchronous: a reply, a message, a form, a card left behind. You send it and get on with your day.
I haven’t got a single review yet.
The first client never comes from a review — there isn’t one yet. What you can control is everything around it: answering with something worth reading, arriving with a contract and an intake form, and saying clearly what you’re actually good at. That’s what this hands you.
Are these documents valid where I live?
The contracts use universal contract principles applicable in most common-law jurisdictions. They cover service terms, payment, liability, image rights and emergency authorisation. For multi-million-pound businesses we still recommend a local solicitor or attorney. For everyone else, this kit gives you a professional baseline you can adapt to your local rules — what insurance providers and small claims courts will typically expect to see.
I've never used Canva. Will I be able to do this?
If you can edit a Word document, you can edit these. Each template opens in Canva (free account works), you click on text to change it, you download a PDF or PNG. Average time from first opening to first finished document is around 10–15 minutes.
Is €17,00 really enough for proper documents?
A bespoke solicitor-drafted contract costs hundreds. Annual membership programmes for pet sitters cost a recurring fee every year. We're charging once because we built the templates once — every customer downloads the same files. The marginal cost of giving you the kit is essentially zero, so we can price for accessibility instead of scarcity.
I only have a few clients. Do I really need this yet?
The pet sitters who run into trouble with payments and contracts are usually the ones who didn't put structure in early. A handful of clients is exactly the right time — before a problem forces it.
How does delivery work?
Instant. As soon as you check out you receive an email with download links to every template plus the Canva edit links. No waiting, no shipping. Files stay accessible — you can re-download if you change devices.
I bought it. Can I share with a friend who also pet sits?
The licence is for one business. If your friend also runs a pet sitting business, they need their own copy. We've kept the price low so this isn't a hard ask.
Be the name she says first.
Next time someone in your area asks for a sitter, you can be the twenty-sixth comment — or the one who answers with something worth reading, turns up with a contract in her bag, and leaves a card behind. Same week, same market, same you. Different sitter.
One-time payment · 90-day refund · Instant download